Build a Signal That Attracts the Couples You Actually Want to See.
(You’ve been fixing the wrong things. Change that here.)
A 90-minute workshop for couples therapists who are good at the work—but can't fill their schedule.
You fell in love with working with couples.
But here's the problem:
You can't fill your schedule with the couples you like best.
A Tuesday late afternoon slot has been empty for six weeks (usually the time that couples love; they can leave work a little early). The last referral you got was a couple who "just want communication tips" and needed to use their insurance. That consult call last week? They found someone closer to their neighborhood.
You're working harder than you should for less money than you need. And when you do get couples, they're often not the ones you want.
You're tired of hoping the right couples will find you.
Because right now? They can't.
When someone lands on your website, they spend 11.7 seconds scanning it. They're asking: Do you work with people like us? What exactly do you do and how? What happens next?
And either your website doesn't answer any of these questions or the answers are hidden, scattered among big blocks of text that people don’t read.
Your Psychology Today profile? 600 words of carefully hedged language designed not to offend anyone. So it doesn't speak to anyone.
When well known individual therapist asks, "What do you do?", you say: "I work with couples... um, mostly around communication and attachment stuff, but really I see anyone who's struggling."
You're broadcasting static.
And couples in crisis don't choose static (and referral sources).
They choose clarity.
You've tried to fix this.
You hired a therapy marketing consultant who told you to rewrite your Psychology Today profile to focus on a niche, make your website "clearer," be more specific about your niche, add better SEO keywords.
So you did. You updated your profile. Redid your website. Practiced your elevator pitch.
It still feels off; it’s not really you.
And you're still not making enough money. You still don't have enough self-pay clients.
Here's why that advice didn't work:
You were approaching it backwards.
You can't build coherent signal externally until you have clarity internally.
All those surface fixes—better website copy, clearer profile language—they don't work when your signal is fragmented underneath.
You're skipping the foundational work: permission to want something specific, honesty about who you want to work with, confidence to say it out loud without hedging.
You're trying to express something externally that you haven't clarified internally.
No amount of better wording will fix that.
The Art of Signal is a 90-minute audio workshop that walks you through the internal clarity work that comes before you can build a coherent external signal.
This isn't tactics.
You won't get profile templates or website copy formulas.
This is about understanding why couples can't locate themselves in your current signal—and what coherent signal actually requires.
Six 10-minute or less audios:
Honesty
Why your signal can't become coherent until you stop talking yourself out of what you want
Desire
How to identify the couples you actually want to work with, based on patterns you've noticed over years
Confidence and Clarity
How to network without hedging or over-explaining, so the person listening actually knows who to send you
Interest
The signal you need to make your Psychology Today (or other) profile clear and interesting enough that couples scanning stop and click through to your website
Presence
Why vague websites don't feel neutral to couples in crisis—they feel unsafe
Readiness
Decide if you are ready to focus on creating a coherent signal, and what it takes to do it.
What This Workshop Does
What Changes After You Finish
By the end of this workshop, you'll understand:
Why couples can't locate themselves in your current signal
Where you've been hedging (and why)
What coherent signal actually requires (not just what it looks like)
That surface fixes don't work when the foundation is missing
Once you understand how signal works, you can finally build a practice where the right couples recognize you and reach out.
Your consults feel different.
Couples show up already oriented.
Wrong-fit couples filter themselves out before they ever book.
Your caseload stabilize at the level that can support the life you want, not because you're working harder, but because the right people can finally find you.
What You Get
$27:
The Art of Signal Audio Workshop (6 audios that are 10 minutes or less—listen while folding laundry or staring at your empty Tuesday slot)
Signal Reflection Workbook (questions that actually make you stop and think about what signal you want to send and how. Spend 30 minutes reflecting on what’s relevant to you.)
Lifetime access
Why I Built This Workshop
I'm Susan Saint-Rossy, founder of Couples Therapist Studio.
Before I became a couples therapist, I spent a decade as a management consultant and marketing director. I've built private practices on four continents.
And here's what I kept seeing: couples therapists getting advice that treats their practice like a widget business.
"Optimize your SEO."
"Post more on Instagram."
"Niche down to ‘divorced parents in tech’."
But couples therapy is relational. The way couples choose you is relational.
You can't market a relational practice the same way you market a product or even the same way you market individual therapy (It’s relational in a different way).
The Art of Signal exists because I got tired of watching skilled couples therapists—therapists trained in Gottman, EFT, PACT, Imago, RLT, etc.—struggle to fill their schedules with the couples they actually want to see.
Not because they lack skill. Because their signal is breaking down somewhere between the therapy room and the world.
This workshop walks you through the internal clarity work that has to happen first—before any external marketing tactic will work.
Because if you don't know what you want, you can't signal it. And if you can't signal it, couples can't find you.
Who This Is For
This is for you if:
You've been doing couples work long enough to know which couples you feel solid with—and which ones drain you
You've already tried "fixing" your profile or website—and it didn't work
You can feel yourself hedging when you talk about your work, and you hate it
You're tired of "just be more visible" advice when visibility isn't the problem
This is NOT for you if:
You're brand new to couples therapy and don’t have any idea who you want to work with or how you want to work
You want plug-and-play templates that are not unique to you and your signal
You just want someone to rewrite your homepage without doing the internal work
You're not willing to admit what you actually want
You've been fixing the wrong things for years. This is where you stop.
P.S. This isn't a course you'll abandon. It's 90 minutes. You can listen while doing literally anything else—driving in your car, stretching between clients, drinking champagne. Then use the reflection workbook when you have 30 minutes or more alone to imagine what would be possible if you had a coherent signal.
P.P.S. You've already spent years broadcasting static. 90 minutes to understand why—and what coherent signal actually requires—is the best $27 you'll spend on your practice this year.
Still not sure?
Email me at susan@couplestherapiststudio.comI'll answer honestly.