THE SIGNAL SESSIONS
WITH SUSAN SAINT-ROSSY
A 90-day mentoring engagement for couples therapists who want a stable, private-pay couples practice that supports the life they want.
You already know how to do couples therapy, and you want more couples to work with. It’s been hard to build a private-pay practice that reflects their devotion to and skill in helping couples.
The Signal Sessions is for couples therapists who are done with not knowing how to get found by the right clients.
What determines whether couples actually find you, choose you, and pay you consistently is how your practice is set up to attract the right couples—not how good you are in the room.
That “signally” skill is what most couples therapists were never taught.
The Signal Sessions is where we make sure everything couples encounter—your profiles, website, Google presence, intake, and structure—tells the same steady story:
This is a couples therapist.
This is who they work with.
This is what it’s like to begin.
When that signal is clear, couples don’t need convincing.
They recognize you—and reach out. And what follows is a steady flow of the right couples building your private-pay practice to the levels you need to thrive.
What Changes in 90 Days
By the end of The Signal Sessions, you will have:
a clear couples positioning statement you can say out loud
profiles, website pages, and Google presence that match
a booking and intake pathway that feels contained
fees and structure that make your practice sustainable
This is about designing your client-attracting strategy so your practice finally supports you and your needs.
This Is For You If…
You take couples work seriously — not casually, not “occasionally,” not as a side dish.
You’re solid in the room, but you know your practice hasn’t caught up to your skill.
You’re tired of half-decisions: half-clear positioning, half-functional systems, half-predictable income.
You don’t want more ideas. You want fewer things working against you.
You’re willing to look directly at pricing, structure, intake, and visibility — and make grown-up choices.
You want your practice to reflect how you actually work: thoughtful, contained, and intentional.
You value discernment over hacks, and coherence over hustle.
This Is Not For You If…
You want reassurance without change.
You are looking for templates, scripts, or someone to do the thinking for them.
You prefer to keep their practice vague so they don’t have to choose.
You are hoping confidence or referrals will magically fix structural problems.
You want to “dip a toe in” rather than commit to a real reconfiguration.
You feel more comfortable collecting trainings than making business decisions.
Why I Built The Signal Sessions
I’m Susan Saint-Rossy.
I’ve spent decades doing couples therapy and building private practices that support it. (And having been a management consultant and marketing director in a previous career, I know good stuff about how to build and run a successful business.)
I created The Signal Sessions because couples therapists are under-served on the business and marketing side of private practice.
Our work is more complex, more demanding, and harder to position than individual therapy.
This container exists to fix that.
What Happens Inside The Signal Sessions
Over 90 days, we align the parts of your practice that matter most:
directory profiles
key website pages
Google presence
booking and intake pathway
fees, structure, and boundaries
Not to make you louder.
To send out a clear signal that makes you distinct.
You don’t leave with a “perfect” private practice.
You do leave with clarity, direction, and the backbone to build one that finally sends out a signal clear enough to alert and attract right-fit clients.
90 days
weekly live sessions (recorded so you can participate if you can’t make it live)
real-time feedback on your actual materials
small group / limited enrollment
implementation happens inside the Signal Sessions frame
This is not self-paced.
You won’t be left guessing what to do next.
How The Studio Sessions Works
About Time & Capacity
This work is designed to fit alongside an active practice.
You’re not adding busywork. You’re reducing friction.
Most therapists find they spend less time second-guessing and more time doing the work they need to do to get their practice to attract the right couples.
Investment
The Studio Sessions is a $2,997 investment. (Payment plans are available.)
For most couples therapists, that’s less than the revenue from adding one well-fit couple to your schedule
This work is about turning clinical skill into a clear signal, and a clear signal into steady revenue..
Frequently Asked Questions
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No.
You do need real training and real commitment to couples work. Certification is not required. Clarity is.
The Siginal Sessions is for therapists who take couples seriously and want their practice to reflect that, regardless of letters after their name.
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We’re not working on content calendars, funnels, ads, or social media. We’re working on signal—how your practice is understood before couples ever start working with you.
That includes positioning, structure, language, and decision-making across the places that matter most.
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That’s fine.
The question isn’t whether you also see individuals. It’s whether couples are central and clearly positioned in your practice.
We work on making that apparent—so couples don’t have to guess.
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Full doesn’t always mean stable.
Many therapists can be full but:
undercharging
working harder than necessary
attracting mixed-fit couples
relying on luck rather than clarity
The Signal Sessions helps you stabilize and simplify—so “full” doesn’t feel precarious.
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This is designed to fit alongside an active practice.
You’re not adding busywork. You’re working directly on the materials and decisions you’re already carrying around in your head.
Most therapists find this reduces friction rather than adding to it.
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A group. No more than 10 therapists at a time.
You’ll get live guidance, direct feedback, and real-time decision support.
Enrollment is intentionally limited so the work stays focused and usable.
This is not a passive program; it’s a small, mentored group.
You’ll get live guidance, direct feedback, and real-time decision support.
Enrollment is intentionally limited so the each person gets the attention needed for success.
This is not a passive program.
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No. But you receive guidance on revising. your website to create a clear, consistent signal.
We focus on the pages and decisions that matter and make sure they’re doing their job.
This is not done-for-you. It is hands-on, guided, and specific.
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You leave with:
a clear couples positioning
aligned profiles, website pages, and Google presence
a contained intake and booking pathway
fees and structure that make sense
Most therapists don’t need “what’s next.” They need a practice that’s clear enough to operate without constant second-guessing.
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If you’re tired of guessing about how to get couples. to find and pick you—and ready to be clear—it’s the right time.
If you’re still hoping clarity will appear on its own, it’s probably not.
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You simply click on one of the buttons on this page to set up a 30-40 minute free consultation to talk with me about joining. We’ll decide together if you are a good fit for The Signal Sessions.
